When was the last time you were scrolling through Instagram and ordered something that you saw? It’s an important marketing tool for businesses and has many influential users. Social media users have reached 3.8 million worldwide as of January 2020, according to a Digital 2020 Report. And this number will keep growing! Social media continues to evolve, so here are some of the social media highlights from 2020.
Removal of the Like Button in Instagram
Social media developers realized that users focus on the number of likes. As a result, Instagram removed the like button toward the end of 2019. Adam Mosseri, the head of Instagram, told BuzzFeed News in April that the purpose of removing likes is to create "a less pressurized environment where people feel comfortable expressing themselves."
Importance of Video Content
Video continues to grow as a popular storytelling media in social media. According to Social Media Week, video will make up 82 percent of Internet content in 2020. As a result, many marketers plan to increase video content. In the U.S. alone, the industry for video marketing is now worth $135 billion, according to Social Media Week.
TikTok continues to grow and influence younger users as well. As of October 2020, TikTok has 800 million active users worldwide.
Post Tone and Frequency
If you’re posting for business purposes or as an “influencer,” it’s important to post consistently (once a day) and consider your tone. Your social media voice and tone should reflect your brand’s purpose. Take a look at other businesses for examples. Check out tools like Hootsuite if you want to schedule posts. You can also create an editorial calendar to help you track and plan your posts.Obviously, social media use varies depending on whether you’re using it for personal use or for business. For example, we could use social media to promote new COTW listings for sale or to provide rate updates.